Music sensation Rihanna has been teasing us with her new beauty line for months, and now, the makeup she meticulously created hits Sephora stores today.
And, the Fenty Beauty launch is no small feat. According to the brand, it will be sold in an unprecedented 1,600 stores across 17 countries, launching on one day!
Rihanna’s main inspired in creating Fenty Beauty was to produce a line that worked across all skin types and tones. The mandate of inclusivity results in a product line of foundations that range in a wide array of shades in order to cover and match all skin tones, and pinpointing universal shades.
In a statement, the brand describes the line as edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, “The Fenty Face.”
“The Fenty Face was created for women of all skin tones, of all personalities,” Rihanna says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow equals unwanted shine. The second step? According to Rihanna, layer your highlight for strategically-placed glow, that’s “all about lighting up where you want.” Lastly, get ahead of shine by “blotting on the fly.”
The Fenty Beauty makeup line includes a 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application brushes and tools.
We can’t wait to test them out!
Fenty Beauty is sold at Sephora.
—by Toni-Marie Ippolito
Photo Credit – Rihanna, Getty Images for Fenty Beauty