It’s sooo taboo to talk about hair loss or thinning hair. Most people are embarrassed to discuss it and even hair stylist won’t broach the subject unless their clients bring it up. At a recent P&G Salon Professional event, I was introduced to an amazing hair product that will make your hair thicker, thus making your hair look fuller. It’s for men, too, and it works. Seriously.

Available in salons only, Nioxine, which has actually been around for more than 20 years, has not only reformulated their products, which include shampoo and conditioners and styling products, but has grouped them into categories to meet your needs. You can decide what number (grouped from 1 to 6) best describes your hair type using a little wheel. You start by deciding on two major categories: “Noticeably Thinning” or “Normal to Thin Looking” hair. After that, the wheel is split into categories, is your hair natural or colour treated? Do you have fine or medium to coarse hair? It’s really that simple.

But what’s more exciting for those with thinning hair is Nioxin’s newest product DiaMax. It’s a new thickening treatment that has been scientifically proven to increase the thickness of every strand of hair by up to 4.5 per cent after one use, and strengthens hair against breakage. It’s a leave-in treatment that works to provide immediate cosmetic beneftis that enhances hair’s appearance.

“As a leader in thin-looking hair for more than 20 years, Nioxine has a rich history of offering products that effectively address multiple aspects of thin-looking hair,” says Dr. Frauke Neuse, Principal Scientist for Nioxine. “Today, our research on thin-looking hair, insights into the important role of hair diameter and inspiration from skin care research have led to the development of DiaMax with HTX.

DiaMax uses a powerful technology its formulation called HTX. This technology includes a unique combination of 1) Caffeine, for its hydration and plumping properties, 2) Panthenol, known to improve skin hydration and its ability to penetrate right to the cortex of the hair which results in strengthening and moisturization, 3) Niacinamide, which improves moisture barrier function, texture and tone and 4) Dimethicone which is a protective polymer used in skin and hair care.

How do you use it? Sectioning areas of your hair,  DiaMax is spritz directly on the scalp, right at the root for the best effect. Once all areas have been treated, gently massage the scalp. DiaMax can be used on wet or dry hair once a day so men and women can style their hair as usual. At the event, a model demonstrated the instant effect DiaMax has on hair. Using the Diamax on one side of her hair, after a blow dry, you could see the difference in volume from the side that was treated to the side that was not. The model’s hair was significantly thicker, fuller and lifted.

This product is not just targeted to those with severe hair loss or extreme thinning. After time, everyone’s hair changes and becomes thinner over time. Even if you have fine hair and need a boost, this product is also great for you.

Available in salons and retails for about $59.99.

—Toni-Marie Ippolito

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