Want to add some fun color to your hair without commitment? The new Clairol Color Crave Hair Makeup lets you fuel your creativity by playing with bold colour.
Do you wish you could play with fun hair colours but don’t want to commit to a permanent solution? Clairol has introduced a number of semi-permanent colours that will satisfy your inner daredevil without serious commitment.
Clairol’s new range of “hair makeup” colors includes six metallic shades that are infused with 3D crystals that transform all hair shades and textures. What’s cool about this new hair makeup colour treatment is that you can apply colour to certain areas of your hair that you want to highlight.
The innovative formula in Color Crave Hair Makeup features 3D micro-crystals that temporarily bond to the hair’s surface and coat each strand. The formula boasts a healthier alternative to permanent colour thanks to no ammonia, no peroxide and no parabens!
Hair Makeup Color Shade range:
Brilliant Amethyst
Brilliant Ruby
Shimmering Platinum
Shimmering Rose Gold
Shimmering Copper
Shimmering Bronze
The shades have been inspired by gemstones found in nature and have been formulated to provide vibrant results on dark hair tones and softer result on light and blonde hair.
How to apply:
According to Clairol experts, applying the hair makeup is simple.
Just swipe on the colour where you want it with the unique sponge applicator.
Colour is uniquely set by blow drying hair directly following application.
In this critical step, excess water evaporates as the heat traps metallic crystals in the polymer film, and bonds them to the hair surface.
When you’re ready to say goodbye to your shimmering hair colour, simply jump in the shower and shampoo away. Lasts one day.
—Toni-Marie Ippolito
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