A popular skin-care trend isn’t about what cream or serum you slather on your skin or hair, it’s what you’re sipping or eating as part of your beauty regimen that matters.


Dozens of companies are tapping into the beauty arena by creating beauty-boosting beverages and vitamins loaded with nutrients that help promote a healthy glow from within, great skin and prevent the signs of aging.

Many of these products contain super food ingredients, vitamins and antioxidants that directly aid in skin health, such as turmeric, probiotics, and zinc, and they come in powder form that you just mix with water. Some companies are already selling ready-made juices tailor-made to your skincare needs. Also, edibles like chewable vitamins are also being introduced to strengthen hair and give it a boost of shine.

Why is this becoming popular? We have all made the connection between what we eat and the health of our bodies and skin. But because many of us don’t know how to eat the right things or may need a more concentrated, targeted supplement as to their skin, or hair needs, health companies are making it easier.

For example, Fountain, (by Deciem) a Canadian company that makes drinkable beauty elixirs, has created a popular line of beverages for all your skin desires.




























But do they really make an impact on your skin and hair health?

“Just as beauty is in the eye of the beholder, a beauty drink is in the perspective of the consumer,” says New York nutritionist Keri Glassman, MS, RD, CDN. “Drinks with beauty benefits usually contain vitamins, amino acids, or botanicals that possess antioxidant activities,” says New York dermatologist Francesca Fusco, MD, for WebMD.  “A person should usually get enough of these nutrients through diet. But drinking them is a reasonable way to supplement.”

Famous skin MD, Dr. Howard Murad, who has a popular skin care line, says that ideally everyone would eat a healthy diet packed with fruits and vegetables, lean protein, good fats. He does however does sell supplements as a backup.

“I have tried to put adequate amounts of supplements in drinks, but they aren’t palatable at the levels required to see benefits,” he says. “Plus, to make a supplement drinkable, you need to add preservatives, emulsifiers, and sweeteners — things that aren’t ideal to ingest.”

While the jury is still out on how effective these products are (they are also very pricey), we can all still dive into our skincare products to nourish and keep our skin healthy and hydrated. Oh, and of course maintain and clean and healthy diet!


—by Toni-Marie Ippolito





Photo: model for beauty drink brand Oenobial


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