In her first campaign for Estée Lauder, Kendall Jenner shows her sultry side with the new Little Black Primer for lashes, and shares her favorite fashion picks.

With just a wink, blink or even a little flutter luscious lashes can make a man swoon, or get just about anyone to notice the beauty of your eyes, which is why mascara is a classic beauty item most women can’t live without.

Just like the classic LBD (Little Black Dress) can take you just about anywhere, so can a great mascara.

With great lashes in mind Estée Lauder has introduced it’s new triple threat: the Little Black Primer. Not only does it prime lashes so your mascara will glide on giving optimum effect of length and thickness, it takes things two steps further by adding a black tint so you can opt to wear it alone.

The formula is light enough to wear under your favorite mascara for extra volume, but the soft black shade means that you can use it alone for subtle definition. When it’s applied over your favorite mascara, it adds a lightweight layer of extra support, giving you water-resistant lashes, and helping to reduce smudging and flaking. The gently curved brush adds extra curl and lift.

When used alone, it conditions lashes, giving them a natural look with added volume. As a primer, the LBP primes lashes giving them a smooth foundation for your mascara, reduces flaking and smudges and gives your mascara a deeper, rich colour. As a top coat, it adds a water-resistant sealant to your favorite mascara, helping to keep your mascara on longer.

(Check out some of Kendall Jenner’s favourite Noir Necessities here)

Little Black Primer™ will be available at Estée Lauder counters across Canada and online at beginning January 2015.








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