SINGER LEONA LEWIS PARTNERS WITH THE BODY SHOP FOR CRUELTY-FREE BEAUTY LINE

Ethical beauty retailer The Body Shop announces British singing sensation, Leona Lewis, as its new Brand Activist.

Beauty News—Seven years since her triumph on The X Factor (UK), singer Leona Lewis has gone on to sell twenty million album, garnering numerous awards. Now,  the animal lover and long-time vegetarian has partnered with The Body Shop to represent their cruelty-free beauty line.

As part of the partnership, one of Leona’s first activities is to help The Body Shop and NGO Cruelty Free International in their joint, global campaign to end animal testing for cosmetics forever, building on the EU ban on animal testing for cosmetics which comes into effect on March 11th this year.

Leona has also put her name to an exclusive cruelty-free make-up and fragrance collection, the Limited Edition Collection by Leona Lewis. Featuring 100% vegetarian cosmetics in fashion-forward shades, the Limited Edition Collection by Leona Lewis features quirky packaging with a floral deer motif, celebrating the fact that The Body Shop was one of the first beauty brands to use cruelty-free, man-made musk instead of musk derived from the musk deer.

To celebrate the partnership, Leona will also be holding an exclusive gig for fans which will be live streamed on March 26th 2013.

“I’m passionate about beauty and I’m all about animal rights. As a result, I’m really conscious of where the products that I use come from,” says Lewis. “The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”